Our customers are primarily entrepreneurs looking for a quick and easy way to find a great brand name for their company. That’s why when evaluating and appraising domain names, our central focus is whether they would also make great business names.
What makes a great brand name? Here are some of the branding and linguistic traits we take into consideration:
- Length – Great names are concise and to the point. The shorter, the better!
- Common phrase/expression – Names that are based on real phrases and expressions make great brand names because of their built-in familiarity and inherent catchiness.
- Letter order – Some letters are more valuable than others and better together, especially when it comes to the first letters of a name.
- Pronunciation and spelling – Names should be easy to say and understand. It should also be spelled as it sounds.
- Industry match – Names should be a good fit for a particular industry, or be broad enough to attract buyers from multiple sectors.
- Longevity – Great brand names are broad enough in scope to grow with a company as it expands and not die when trends fade.
- Uniqueness – Great brand names are easy to spot because they stand out in a crowd.
- Memorability – A brand name is no good unless people can easily remember it.
These criteria, along with historical sales data and current marketplace conditions, are used to determine whether a name is accepted to our marketplace, and how it’s priced. Every name on our marketplace must score high in most or all of these categories to even be accepted. With an acceptance rate of only 10% of names submitted to our marketplace, 88.broker sets a very high bar for the names we select.